Karnaukhova N. A.
Senior lecturer of the Department of Social Communications of the Faculty of Psychology, Tomsk State University
In 2000 Natalia Andreevna Karnaukhova graduated from sociological faculty of the Altai State University with a specialty "A sociologist, the professor of public disciplines", the specialization: a sociologist - marketing expert. The topic of the degree work is "Complex approach to studying the image of an organization (on the example of "Biotek", Barnaul).
Since 2000 until 2003 Natalia Andreevna worked in the Department of informatization of education of Tomsk Polytechnic University as a marketing expert. She also taught at qualification improvement courses "Innovative educational technologies" at OIO TPU (courses of lectures: "Image of a professor in the innovative educational technology" and "Sociological aspects of ASU PDS").
Natalia Andreevna developed, organized and held presentations of audiences with feedback in TPU, and also promoted the services and products of the Department of informatization of education of TPU at the specialized exhibitions ("Gold innovations of Russia and the countries of SNG" - Moscow, 2000; "UchSib" - Novosibirsk, 2000 - 2003; "The Siberian Athens" - Tomsk, 2000 - 2003, etc.). During her practice as a marketing expert in OIO TPU she received 7 diplomas of different national and inter-regional educational exhibitions.
Since 2003 she has being working at the Department of Social Communications of the Faculty of Psychology, Tomsk State University.
By now Karnaukhova N. A. has developed programs of the following courses: "Marketing", "Sociology", "Sociology of mass communications", "Marketing researches in PR", "Marketing communications", "Branding". She published an educational and methodical manual "Sociology of mass communication" for students of the specialty of "Public relations". She also wrote the textbook "Presentation in educational process" in the manual "PR - practical work". In a group of authors of this textbook Natalia Andreevna won the prize "Golden sable", the annual international competition of recognizing professional achievements in the field of PR and advertising, organized by the Siberian Branch of RASO (Russian Association of Public Relations).
Her research interests: social communications, sociology, marketing, psychology, public relations, marketing researches and communications.
She teaches courses: "Marketing", "Sociology of mass communication", "Marketing researches in PR", "Branding".
In 2005-2006 Karnaukhova N. A. passed qualification improvement courses in St. Petersburg state technological institute on the program "Actual humanitarian problems of modernity" (72 hours) and in Tomsk State University on the programs "Psychological and didactic competences of the university professor in the environment of the higher education modernization" (72 hours) and "ICT - the competences of the worker of education", "Development of electronic educational resources".
Natalya Andreevna participated in various scientific-practical conferences, including: All-Russian scientific-methodical conference "Modern Education: traditions and novations"; All-Russian scientific-practical conference "Journalism in the search for a model of development"; All-Russian scientific-practical conference "Social work , advertising and public relations"; IV scientific-practical conference for teachers and practicians «PR in a changing world: a regional aspect»; V International scientific-practical conference for students, graduates and young scientists "Actual Problems of the humanities"; V Scientific-practical conference for teachers and practicians "PR in a changing world: a regional aspect"; All-Russian scientific-practical conference "Social work, advertising and public relations"; All-Russian scientific-practical conference "Actual problems of social-economic development of the Russian Federation "Brand of a region"; VI International scientific-practical conference for students, graduates and young scientists "Actual problems of the humanities"; All-Russian scientific-practical conference "PR-Universe" (2004, 2006); the Internet-conference "Connect-Universe 2009".
She participated in the following events:
1. "Days of PR on Altai" 2003 - 2007, conducted by the Department of Public Relations, Altai State University.
2. Scientific-practical seminar "PR in the changing world: new communicative technologies" during the "Days of PR on Altai".
3. she was as an expert at the round table "PR: searching for a new educational technology", Barnaul, Altai State University.
4. The master-class "Corporate communications" by J. P. Purgin, the general director of publishing house "Altapress", the head of the department of media technologies of AltSU.
5. The master-class "PR and new media technologies" by V. A. Ovchinnikov, the editor-in-chief of the newspaper "Svobodny course" ("Free course").
6. The seminar of H. N. Kaftandzhiev "Communicative strategies of advertising and marketing communications".
7. The seminar of L. A. Kurbatova "Problems of the psychological expertise of advertising".
8. The seminar of I. M. Dzjaloshinsky "Strategic corporate communications: the humanitarian approach".
9. The seminar of D. P. Gavra "Communicative technologies of propaganda and psychological war in politics and business".
10. The seminar of L. G. Feshchenko "Problems of attribution and analysis the advertising text".
11.The seminar of I. V. Golovanov "The specifics of creating a regional television advertising".
Her hobbies: dogs, business-consulting, reading, cross-stitching, exotic food.
Manuals:
1. Karnaukhova N. A. The methodological manual on the course "Sociology of mass communication". - Tomsk: Publishing house of TSU, 2004. - 44 p.
2. Karnaukhova N. A. Presentation in the educational process: Manual. - Tomsk: TML-Press, 2009. - 118 p.
Publications:
1. Karnaukhova N. A. Specificity of the intratextual communication in preparing and carrying out focus-groups.
2. Karnaukhova N. A. Sociological aspects of feedback in a lecture audience.
3. Karnaukhova N. A. Presentation in the educational process.
4. Karnaukhova N. A. Marketing researches in the educational space of students, studying "Public Relations".
5. Karnaukhova N. A. Feedback in mass media: illusion or reality?
6. Karnaukhova N. A. PR in the Russian way.
7. Karnaukhova N. A. Textual support of an exhibition as a tool of marketing communication.
8. Karnaukhova N. A. Phenomenon of macro- and microsocial responsibility of business.
9. Karnaukhova N. A., Beck T. S. Positioning features of sport clubs and organizations.
10. Karnaukhova N. A., Galitskaya J. S. The role of reputational factors in the strategy of positioning of an educational institution.
11. Karnaukhova N. A., Danilchuk N. N. About the importance for a PR-specialist of interaction with local government during territorial positioning.
12. Karnaukhova N. A., Burtseva O. Communicative audit as a way of examining image of an organization.
13. Karnaukhova N. A., Mozhaeva P. Image marketing of the territorial-state subjects in the sphere of tourism.
14. Karnaukhova N. A., Danilchuk N. N. Public Relations as a way of achieving openness of local government in the eyes of public.
15. Karnaukhova N. A. Features of carrying out focus-groups.
16. Karnaukhova N. A., Beck T. S. Studying and forming the public opinion as one of the key activities of a specialist in public relations.
17. Karnaukhova N. A., Ostroverh A. A. CSR (Corporate Social Responsibility) in the Russian way.
